TORONTO RAPTORS x HUDSON'S BAY

We wanted to create the most Toronto partnership in the country.

So we partnered iconic Canadian brands Hudson’s Bay and the Toronto Raptors to create a campaign that celebrates the all the parts of Toronto that makes it Toronto. Shooting everything across the 6ix boroughs, we created a film, featuring and exclusive collab capsule and iconic legends across the city like Jimmy from the 6ix and NBA Champion Pascal Siakam.

 

CUSTOM IDENTITY

 

8-BIT VIDEO GAME FOR NO FRILLS

| MARKETING AWARDS 2022 | Gold - Games | Silver - Creative Use of Technology | Bronze - Experiential/Special Events/Stunts | Bronze - Best in Direct "No Frills: Frill Blaster Pro" | Silver - Best in Collateral |

| MARKETING AWARDS 2022 | Gold - Games | Silver - Creative Use of Technology | Bronze - Experiential/Special Events/Stunts | Bronze - Best in Direct "No Frills: Frill Blaster Pro" | Silver - Best in Collateral |

AD: Xiang (Brian) Zheng
CW: Emma Lorenzi

Canada’s #1 discount grocery store, No Frills, is all about gaming the system to get the frill out of customers’ bills.

That’s why we created the world’s first 8-bit video game about grocery shopping, compatible with the world’s first video game controller made of bananas – the Frill Blaster Pro.

The two-week digital experience and in-store promotion merged IRL and IVL worlds to drive repeat game play and purchase, engaging shoppers 1:1 online and offline.

Codes in-store unlocked more in-game like character skins, power-ups, and free groceries.

BANANA CONTROLLER FOR NO FRILLS

| ONE SHOW 2022 Shortlist - "No Frills: Frill Blaster Pro" | MARKETING AWARDS 2022 - "No Frills: Frill Blaster Pro" SILVER - Best in Collateral

| ONE SHOW 2022 Shortlist - "No Frills: Frill Blaster Pro" | MARKETING AWARDS 2022 - "No Frills: Frill Blaster Pro" SILVER - Best in Collateral

GIFT THE POWER OF PLANTS WITH SAJE

 

For the holiday season, we wanted bring the magic of plant powered remedies directly into your holiday moments.

 

24K GOLD CHICKEN BUCKET

To immortalize the Colonel as the holiday icon, we took the world’s most iconic dishwater and made it part of the holiday table.

Handcrafted
24K Gold Accents
Paint infused with 11 Herbs & Spices
Signed by the Colonel himself

A bucket that represents the all the quality handcrafted finger licking’ goodness of KFC.

 
 

MAKING AN ICONIC SALE INTO A FASHION MOMENT

 

TRASH.bin

Dead Stock

Typically, when people die their closets go directly to goodwill. What if we could monetize the legendary drip of the recently deceased to help pay for funeral bills?

This e-commerce platform is for if you want to buy or sell the rare closets of the recently deceased so that these people can help pay for funeral costs. 

 

Angry Meals

Toys are educational tools and through play they prepare us for the future. But now that the world has gone to shit, we need new toys to prepare for the future.

Introducing Angry Meals, instead of toys of delight, we’ll create toys of anarchy (cellphone jammers, protest boards, tear gas, etc) for a play experience that’ll really prepare you for the future.

 

One of the foundations of wellness is solitude. There is often no polite way to get rid of people.

Introducing the People-Removing candles. Achieve peace in your home with these specialized candles that remove the only thing more unwanted than odours—lingering guests.

Coming in a variety of different flavours such as:

Party’s Over Reminder No.25 (Vomit)

Date Who Refuses to Take a Hint (Rotting Corpse)

Longest Single Couch Surf Attempts (Body Odour)