| MARKETING AWARDS 2022 | Gold - Games | Silver - Creative Use of Technology | Bronze - Experiential/Special Events/Stunts | Bronze - Best in Direct "No Frills: Frill Blaster Pro" | Silver - Best in Collateral |

AD: Xiang (Brian) Zheng
CW: Emma Lorenzi

Canada’s #1 discount grocery store, No Frills, is all about gaming the system to get the frill out of customers’ bills.

That’s why we created the world’s first 8-bit video game about grocery shopping, compatible with the world’s first video game controller made of bananas – the Frill Blaster Pro.

The two-week digital experience and in-store promotion merged IRL and IVL worlds to drive repeat game play and purchase, engaging shoppers 1:1 online and offline.

Codes in-store unlocked more in-game like character skins, power-ups, and free groceries.