Boston Pizza WishList: Where Pizza Dreams Come True
Pizza isn’t part of the holidays. Which is a problem for a national pizza chain. So we made pizza a new holiday tradition by taking a holiday tradition and making it pizza.
We resurrected the classic holiday catalogue and pizza-feed the hell out of it, with 20+ custom pizza-themed gifts based on real trending items. Printed copies were dropped off on doorsteps, and reminders were hung by the highway with care - all to deliver big holiday feels and a 32% increase in sales for Boston Pizza.
CD: Cam Boyd
AD: Xiang (Brian) Zheng
Copywriter: Emma Lorenzi
