+ AWARDS/RECOGNITION
One Show 2022 Shortlist
"No Frills: Frill Blaster Pro"
ADCC 2022
"No Frills: Aisles of Glory: Legends of the Haul"
GOLD - Games
"No Frills: Aisles of Glory: Legends of the Haul"
Silver - Promo, Campaign
Marketing Awards 2022
"No Frills: Aisles of Glory: Legends of the Haul"
GOLD - Games
SILVER - Creative Use of Technology
BRONZE - Experiential/Special Events/Stunts
BRONZE - Best in Direct
"No Frills: Frill Blaster Pro"
SILVER - Best in Collateral
National Advertising Challenge Spring 2022
SILVER Finalist "Crayola Scrubbie Stories"
+ HUDSON'S BAY; Senior Art Director
August 2022 – Present
Direction of fashion and all retail campaigns. Including our keynote partnership as the offical style partner of the Toronto Raptors
+ JOHN ST; Art Director
April 2021 – August 2022
KFC, Goodfood, No Frills, Sleep Country, Tangerine, Home Hardware, Cracker Barrel, Loblaws
Awards/Recognition:
One Show 2022 Shortlist
"No Frills: Frill Blaster Pro"
ADCC 2022
"No Frills: Aisles of Glory: Legends of the Haul"
GOLD - Games
"No Frills: Aisles of Glory: Legends of the Haul"
Silver - Promo, Campaign
Marketing Awards 2022
"No Frills: Aisles of Glory: Legends of the Haul"
GOLD - Games
SILVER - Creative Use of Technology
BRONZE - Experiential/Special Events/Stunts
BRONZE - Best in Direct
"No Frills: Frill Blaster Pro"
SILVER - Best in Collateral
National Advertising Challenge Spring 2022
SILVER Finalist "Crayola Scrubbie Stories"
+ SID LEE LAND; Art Direction Intern
July 2020 – September 2020
"With over 500 applicants, five teams of 5 mentees from across the three broad fields of Project Management, Strategy, and Creative were connected with Sid Lee artisans.
These coaches gave a few hours of their time each week to train the teams and mentor all would-be strategists, accounts services, art directors, and copywriters (among others) during one-on-ones, helping to guide them as they designed and constructed imaginative ways to help move the world closer to achieving Goal 5 of the United Nations’ 17 interconnected Sustainable Development Goals: to achieve gender equality and empower all women and girls around the world.
With periodic advice from their coaches, they built their projects over 10 weeks and prepared to present them to a jury of Sid Lee artisans and external experts from The Female Quotient and We Are All Human. "
Read More
Our team was selected as the winner!
+ CRESTVIEW STRATEGY; Digital Campaigns & Mobilization
May 2019 – August 2019
The DCM team at Crestview is responsible for developing international digital campaigns for the purposes of affecting political change and mobilization of everyday citizen activists.
- Developing strategy and written + visual content for national and international lobbying campaigns including: Mastercard Canada, Michael Gove for UK Prime Minister, Spirits Canada, Munk Debates, and more.
- Leading community management of various media platforms and helping grow lists of 10 000+ activists
- SEO, analysis, & A/B split testing of ad campaigns with specialization in Facebook Business Manager to manage over $200 000+ paid content across Instagram and Facebook.
- Registered lobbyist for three national campaigns
+ 93.3 CFMU; Show Host; Production and Marketing Strategy
May 2018 – April 2019
Radio is a dying medium, so, I led the development of a digital content strategy to move radio to an online platform in the form of podcasts and visual media.
- Monthly website users increased by ~40% (~2500 to ~3500), social media engagement doubled across all platforms, and website sessions increased by ~26% (~5500 to ~6800)
- Led the production and art direction of 4 different video series, 3 written series, and a radio show, totalling over 400+ individual pieces of content in a year.
- Management of five different media platforms (On-air radio, website, FB, Twitter, & Instagram)
- Directed a team of 5 content creators and assisted in the management of 100+ show hosts.
- Produced content with high profile entertainers such as: Cigarettes After Sex, San Holo, Milk & Bone, Bedouin Soundclash, Arkells, Broken Social Scene, Lindsay Hamilton, and many more.
+ HACKTHECITY; Co-Founder and Marketing Director
2016 – 2020
HacktheCity is a non-profit organization my peers and I founded during undergrad, focused on helping students with interdisciplinary experience develop successful starts-up.
- Development and creative direction of digital content strategy, that helped raise over $150 000 in our first two years and partnering with organizations such as: IBM, Siemens, McKinsey, Hatch, Next36, Deloitte, Hamilton Health Sciences, The City of Hamilton, & etc.
- 350+ email subscriptions in 2 weeks & 200+ applications in our first year.
- Development of experiential education program for over 200 + delegates
- In 2 years, 5 teams ended up continuing their start-ups and have been partnered with IBM and been funded over $60 000.
+ BRIAN ZHENG PHOTOGRAPHY; Founder and Photographer
2016 - Present
A photography business I launched using the Ontario Summer Company student grant.
- Photographic content creation for: Mendocino, Vichy, RBC, SLNCD, Nestle Purina, and many more.
- Doubled profits with integration of creative marketing strategy after first year
- Creative direction of weddings, fashion, event photography and cinematography
- Strong proficiency in Adobe Photoshop, InDesign, Premiere Pro, Lightroom, Illustrator and After Effects
+ EDUCATION; McMaster University B. Sc
2014 – 2018
McMaster University
Honours Bachelor of Science (Physiology)
Dean's List 2014-2018
cGPA: 3.85
